Education links attract myths, the biggest being that any “.edu” link is valuable. What matters is the same as anywhere: whether the page has an audience and a reason to link to you. Education sites also attract schemes, such as scholarship pages created mainly to collect links.
What to check before buying a education link
- Who is the audience: students, teachers, parents or professionals in training? Match it to who you need to reach.
- Is the content institutional, editorial or user-generated? Student and forum pages rarely carry editorial weight.
- Be wary of link offers tied to scholarships or resource pages that exist only to collect outbound links.
- Check whether the specific page has traffic and links of its own; a domain’s reputation does not transfer to an orphan page.