homegrownlifting.com Backlink & Guest Post Analysis

What homegrownlifting.com is

homegrownlifting.com is the online store of HomeGrown Lifting, a home gym equipment brand selling bumper plates, barbells, dumbbells, kettlebells, racks, cable machines, flooring, storage and bundled starter kits. It runs on Shopify, promotes site-wide discounts, accepts HSA and FSA payments on eligible orders and offers local pickup plus a military and first responder discount. A support phone line with a Kentucky area code, FAQ, shipping and warranty pages make it look like a working retailer rather than a content site.

The people behind homegrownlifting.com

According to the about page, Will Whitman, Nicole Whitman and Zach Boden founded the business in 2020 when gyms closed and quality bumper plates disappeared from shelves. Will brings rubber and urethane manufacturing experience, Nicole handles marketing and brand building, and Zach is described with a financial services background. The founders made their own plates, sold out repeatedly and grew from there, with a stated goal of durable equipment made in the USA. The page is not perfectly tidy: one founder’s experience is given as two different figures and another’s background is described two ways, but the people are named and locatable. The domain was registered in December 2020, matching that story.

What the homegrownlifting.com blog covers

The blog runs to several pages and was still active in autumn 2026. Recent titles include strength training with your kids, a three-day workout schedule for busy parents, why family fitness matters, how bumper plate types compare in longevity, how heavy a first set of plates should be, bumper plate storage ideas, strength training trends for the year and a launch post for an adjustable bench. One article on why everyone should resistance train carries a byline from a licensed athletic trainer; most others show no author. The pattern is classic e-commerce content marketing: helpful, family-friendly guidance that steers readers towards the store’s plates, benches and racks. Quality is reasonable for the purpose, though it is written to sell.

homegrownlifting.com metrics for a link buyer

Moz DA is 15 with Spam Score 3, and Ahrefs DR is also 15. Moz counts 309 referring domains and 626 backlinks, with 44 nofollow root domains and a notable 170 deleted ones. DA history climbs from nothing to a peak of 18 before easing back to 15. Semrush is far more flattering on reach: 17200 estimated monthly organic visits from 3643 keywords, plus 1219 homepage backlinks, 1979 to the hostname and 1981 to the root domain. That gap is normal for a store whose product pages rank for buying-intent searches; visitors come for equipment, not for articles. Our SEO metrics explainer explains why traffic and authority scores can point in opposite directions.

Outbound links on homegrownlifting.com

External links are few and obvious: the brand’s Facebook, Instagram and YouTube channels, a Shopify footer credit and a third-party YouTube buying guide featured beside a best-bumper-plates claim. Blog posts we reviewed link back into the catalogue. Nothing is labelled sponsored or partner content, and there is no sign of paid outbound placements. Reviews come through a third-party review app on a dedicated customer reviews page.

How homegrownlifting.com operates as a business

The FAQ fills in practical detail that supports the brand’s legitimacy. Bumper plates and change plates are poured at the company’s own warehouse in Nicholasville, Kentucky, in either urethane or crumb rubber, while racks, benches and other hardware are sourced from outside manufacturers and resold. Orders usually leave within a business day, shipping is charged by weight rather than offered free, and products carry a one-year defect warranty with customer-paid returns. A showroom at the same Nicholasville address opened in spring 2026 for local pickup. Gyms and schools can ask about bulk pricing, purchase orders and tax-exempt orders by email, and payments through health savings accounts run via a partner service. There is no affiliate or ambassador programme mentioned, which removes another common route by which retailers hand out links. All of this describes a manufacturer-retailer with physical operations and a reputation to protect, which is exactly why homegrownlifting.com has little reason to sell article space or accept unvetted content from strangers.

Can you get a link from homegrownlifting.com?

Not by buying one. The site has no write-for-us, advertise or sponsorship page, and its business model depends on selling equipment, not article space. Realistic routes are earned: a fitness creator reviewing the plates, a coach contributing an expert article like the athletic trainer post, a gym or school partnership, or a local event. Any link like that would be editorial and limited. Paying for an undisclosed link would also run against Google’s spam policies; our link spam policies guide summarises the risks.

Alternatives to homegrownlifting.com

Fitness and wellness brands wanting placements should look at independent strength training blogs and publications that openly accept and label contributions. Our health category and the full site index list reviewed domains, and the comparison of guest posts, link insertions and shared links helps choose a format.

Verdict on homegrownlifting.com

Not a link source. homegrownlifting.com is a genuine, founder-led equipment retailer with real search demand and an active family-fitness blog, but its authority is low and its content is entirely brand-controlled. Approach it for product collaborations, bulk equipment partnerships or expert contributions only, and expect any resulting mention to be editorial, sparing and on the brand’s terms. Our methodology explains how retailer sites are classified.