Our verdict on incrmntal.com
Our recommendationNot a link-buying target
A SaaS vendor site with in-house blog, glossary, case studies and podcast, Ahrefs DR 57 and Moz DA 30, but no guest posting, advertising or sponsored content offering.
How verdicts workincrmntal.com SEO metrics
Measured dataMore measured values (Oct 9, 2026)
| Metric | Value |
|---|---|
| Page Authority, homepage (Moz) | N/A |
| External backlinks (Moz) | 1,077 |
| Referring domains with nofollow links (Moz) | 61 |
| Referring domains whose links were removed (Moz) | 49 |
| Backlinks to the hostname (Semrush) | 1,311 |
| Backlinks to the whole domain (Semrush) | 4,399 |
| Registrar | Amazon Registrar, Inc. |
| Registration runs to | Apr 5, 2027 |
DA history values
| Point | DA |
|---|---|
| 1 | 1 |
| 2 | 1 |
| 3 | 1 |
| 4 | 1 |
| 5 | 1 |
| 6 | 1 |
| 7 | 1 |
| 8 | 1 |
| 9 | 1 |
| 10 | 1 |
| 11 | 1 |
| 12 | 1 |
| 13 | 1 |
| 14 | 1 |
| 15 | 1 |
| 16 | 1 |
| 17 | 1 |
| 18 | 1 |
| 19 | 1 |
| 20 | 1 |
| 21 | 1 |
| 22 | 1 |
| 23 | 1 |
| 24 | 1 |
| 25 | 4 |
| 26 | 4 |
| 27 | 4 |
| 28 | 6 |
| 29 | 14 |
| 30 | 15 |
| 31 | 18 |
| 32 | 20 |
| 33 | 21 |
| 34 | 23 |
| 35 | 18 |
| 36 | 18 |
| 37 | 19 |
| 38 | 20 |
| 39 | 20 |
| 40 | 22 |
| 41 | 21 |
| 42 | 25 |
| 43 | 24 |
| 44 | 28 |
| 45 | 29 |
| 46 | 29 |
| 47 | 26 |
| 48 | 29 |
| 49 | 27 |
| 50 | 28 |
| 51 | 30 |
What incrmntal.com’s data shows
Our analysisWhere incrmntal.com’s links come from and go
incrmntal.com against other technology sites
Referring domains with nofollow links
Median of all 54 analysed sites: 29.1%
Backlinks pointing at the homepage
Median of all 54 analysed sites: 60.5%
- CautionDA and DR disagree
Moz DA 30 vs Ahrefs DR 57: a 27-point gap.
The two link indexes see this domain very differently. Look at the actual referring domains before trusting either number.
- ContextRegistered Apr 5, 2020
First registered 6 years ago · registrar Amazon Registrar, Inc. · registration runs to Apr 5, 2027.
How incrmntal.com compares
Our analysisOur analysis of incrmntal.com
Our analysis- Niche
- AI-driven incrementality measurement and media mix modelling software for advertisers
- Audience
- Performance marketers, user acquisition teams and marketing leaders at apps, gaming and consumer brands
How a third party earns a mention on incrmntal.com
- 1Integration, customer win or podcast appearance
- 2INCRMNTAL marketing drafts the case study or post
- 3Published in the resources hub
- 4Link only where the partner is part of the story
What incrmntal.com is and who operates it
incrmntal.com belongs to INCRMNTAL Ltd., a software company focused on one question advertisers keep asking: did this campaign actually cause extra sales, or would they have happened anyway? The site describes an AI-driven platform that measures incrementality without user-level data and without forcing marketers to pause campaigns or run holdout experiments. The about page states a mission to move marketing “from measuring clicks to measuring value” but names no founders, gives no founding year and lists no office address, so leadership and headquarters are not confirmed from the site itself. The footer claims ISO information security certification, with certificates offered in English and Hebrew, which hints at Israeli roots; the label on the page contains a typo in the standard number.
What the INCRMNTAL platform on incrmntal.com covers
Product pages split the offering into modules called Explorer, Analyst, Geolift, Actionable Insights and Media Mix Modeling. Coverage spans iOS, Android, web, linear TV, connected TV and influencer marketing. An integrations page lists ad platforms and networks including Meta, Google, TikTok, Apple Ads, Roku, AppLovin, Snapchat, Reddit and Liftoff, which explains why so many mobile marketing sites link back. Pricing, solutions by team and industry, and a careers page complete the standard SaaS structure. The emphasis on privacy-safe measurement after Apple’s tracking changes places the company squarely in the app growth and gaming world.
Resources and content quality on incrmntal.com
The resources hub is the main traffic engine. It combines a blog, longer articles, a marketing measurement glossary, case studies, whitepapers, a knowledge base, an FAQ and a podcast distributed on Spotify and Apple Podcasts. Recent items include a DraftKings case study on measuring lift across digital, linear TV and audio, a blog post titled “Accidental Incrementality” about how marketers stumble onto the measurement problem, and a whitepaper benchmarking attribution against incrementality. The writing is opinionated and technical, aimed at practitioners who already understand attribution. Author names were not shown on the hub listing, and the standalone blog URL returned an error during review, so individual bylines are not confirmed.
incrmntal.com metrics for a link buyer
Ahrefs DR is 57 while Moz DA is 30, a gap of more than twenty points. Moz shows a Spam Score of 8, 362 referring domains, 1077 backlinks, 61 nofollow root domains and 49 deleted root domains. Its history is a long climb from 1 through the teens and twenties, with a dip back to 18 at one stage before reaching 30. Semrush estimates 4610 monthly organic visits from 1294 keywords, with 1205 backlinks to the homepage, 1311 to the hostname and 4399 to the root domain.
Those figures fit a niche vendor whose glossary and explainers rank for measurement terms, and whose brand earns links from partner directories, conference pages and trade press. The Spam Score is worth noting but is plausibly driven by low-quality aggregators that scrape ad tech news. Our SEO metrics explainer explains why DR and DA can split this far.
For an outsider, the glossary is the most useful part of the site: short definitions of terms such as incrementality, geo-lift testing and media mix modelling, each linking into product pages. That internal linking funnels glossary traffic toward demos, which is exactly how a vendor should use content and another reason it would not dilute those pages with paid outbound links.
Outbound linking and labels on incrmntal.com
External links go to integration partners, social profiles on Facebook, LinkedIn, X and Instagram, podcast platforms, an external knowledge base and a Google review prompt. Each has an obvious business reason. No page showed sponsored labels, advertorial tags or third-party bylines, and none was expected: a measurement vendor has every incentive to keep its content under tight editorial control.
Trust signals around incrmntal.com
The domain was registered in the spring of the year the company was launching its product, through Amazon’s registrar, and is renewed for another year ahead. A named legal entity, a security certification, recognisable customer case studies and a public integrations list all support a genuine operating business. What is missing is transparency about people: no team page, no named executives and no address. For a link buyer this does not change the conclusion, but anyone assessing the company as a partner would want those details.
Who might appear on incrmntal.com and alternatives
Mentions are earned through business relationships. An ad network announcing an integration, a brand agreeing to a case study or an expert joining the podcast could reasonably be linked. Buying such coverage is not on offer, and an undisclosed paid link would conflict with Google’s spam policies. Technology brands wanting placements should browse our technology category or the full site index for publications that openly accept contributed content.
How to handle offers involving incrmntal.com
If a reseller claims to place articles here, ask for a live URL and check it appears in the resources hub with INCRMNTAL branding; any page that cannot be reached from the site navigation is a red flag. Our guide on evaluating a website before buying a backlink and our comparison of guest posts, link insertions and shared links explain what to verify.
Verdict on incrmntal.com
Not a link source. incrmntal.com is a credible marketing measurement vendor with respectable authority and real organic reach in its niche, but it publishes only its own material. Partner with the company if you have a genuine integration or story; do not expect to buy a placement. Our methodology sets out how we classify software vendor domains.
Who a link on incrmntal.com suits
Our recommendationCan make sense for
- Ad networks and measurement partners with a real integration
- Podcast guests and industry analysts covering incrementality
Not a good fit for
- Paid guest posts or link insertions
- Brands outside mobile and performance marketing
Guest post vs link insertion on incrmntal.com
Our recommendationNo placements exist on incrmntal.com
- Guest post: The blog and articles are written by INCRMNTAL; no write-for-us page exists.
- Link insertion: Outbound links point to integration partners, social profiles and review platforms.
- Shared link: No advertising or sponsorship page was found.
incrmntal.com strengths and weaknesses
Our analysisStrengths
- Ahrefs DR 57 with 4399 backlinks to the root domain in Semrush
- 1294 ranking keywords from glossary and educational content
- Listed integrations with major ad platforms
Weaknesses
- Moz DA 30 trails Ahrefs DR by a wide margin
- Spam Score of 8 is higher than typical for a vendor site
- No named authors or leadership details on the about page
Before you buy a link on incrmntal.com
Our recommendation- Be sceptical of any reseller listing that names incrmntal.com.
- Ask for a live sample URL and confirm it on the resources hub.
- Weigh the DR and DA gap before relying on a single score.
incrmntal.com backlink FAQs
Is there a way to submit a guest article to incrmntal.com?
No contributor programme is advertised. Blog posts, whitepapers and case studies on the resources hub are produced by the company itself.
Why is Ahrefs DR so much higher than Moz DA?
Ahrefs DR 57 weights the strength of linking domains such as ad tech partners and trade press, while Moz DA 30 reflects a slower, uneven climb in its own index.
What does INCRMNTAL sell?
A platform that estimates the incremental impact of advertising without user-level tracking or holdout tests, covering mobile, web, TV and influencer channels.